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Digital devices are marketed as tools to improve efficiency and save time, however their use is also often associated with time pressure, time poverty and reduced wellbeing. Precisely how and why digital technologies reduce the availability of time is largely unknown. This study sought to explore the ways in which people experience a loss of time as a result of digital technology use. Semi-structured interviews were conducted with 300 people from Spain, Poland, Czechia, Germany, Switzerland and the United Kingdom. Thematic analysis of the interview data revealed that digital technology use impacted the way in which time was used, monitored and evaluated. Participants associated digital technology use with a loss of time, a desire to fill all time, a propensity to forget time and, as a result, a desire to gain greater control of time. As a result, the experience of loss of time to digital technology was associated with feelings of guilt, shame and a lack of self-control. The findings suggest that a combination of structural factors, including imperfect algorithm content provision and ease of device use, and attitudinal factors, including the belief that digital time was inauthentic, unintellectual or “bad for you”, lead to the perception of time loss through digital device use. Improvements in algorithmic content generation and greater acceptance of the benefits of time on digital media may help reduce the sense that time is lost to digital technology, and the associated feelings of guilt and loss of control.